Maggie first contacted me about designing a new brand and website for her travel blog, Pink Caddy Travelogue, back in January, and we spent the next 2 months bringing her fun & quirky brand to life!
Working on this project was so. much. fun. and I’m so happy with how it turned out! Here’s a step-by-step look at how the brand and website for Pink Caddy Travelogue was created:
Step 1: Moodboard
The first step of my branding process is always to put together a mood board to get an overarching feel for the brand. Maggie said that she wanted a brand that felt bright, vibrant, and exciting – and made sure that I knew her favorite color was teal! Of course, I had to bring in pink & that classic pink Cadillac to round it all out, since that’s what her blog is named after 😉
Here’s what we ended up with:
Step 2: Logo Concepts
Using the moodboard as a visual reference, the next step was to come up with a few different logo concepts. I always start this by hand, sketching out a few different logo ideas (my cars were nowhere near as good looking as they ended up being on the computer) before designing them in Illustrator.
While I don’t normally add color to the logo concepts so that my clients can focus on the structure of the logos first, in this case it just felt right, given how colorful of a brand Pink Caddy Travelogue was.
Maggie ended up liking the middle logo concept the best, and after a few different font tweaks and a change to a hotter pink, we ended up with the final logo!
Step 3: Branding Style Board
With the main logo firmly in place, it was time to design the rest of the brand.
For Pink Caddy Travelogue, this meant expanding on a bright and playful color palette that was already falling into place with the logo, choosing fun fonts, and designing quirky elements and patterns that were one-of-a-kind and totally vibed with the exciting brand that Maggie had in mind.
For me, my absolute favorite part of the whole brand ended up being that Pin it! button. How freaking cute, right?
Step 4: Collateral Items
Now that the Pink Caddy Travelogue brand was alive and kicking, it was time to get started on the collateral items included in Maggie’s design package!
Collateral items are basically just all of the extra digital & print designs that you need to run a blog, like business cards and Pinterest pins. In Maggie’s case, she chose the following collateral items:
- Business Card
- Social Media Banners
- Pinterest Templates
Here’s what they all look like!
Social Media Banner
Step 5: Website Design
The final step of our branding & web design project was, obviously, the website design!
Maggie stressed to me early on that she isn’t a photographer, so she wanted her site to have great aesthetic without being too photography heavy.
With that in mind, I got started on the homepage design.
After a few tweaks on the homepage to get it just right, I used that design style to put together the rest of the pages on the website!
The result? A fun, easy-to-navigate, brightly-colored travel blog for everyone to enjoy 🙂 You can check out the full website here.
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