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An Inside Look At My Brand Design Process - Yonder Design Co

One of the first things potential clients always ask me when I’m on a discovery call with them is exactly what the branding and web design process looks like. So I thought I’d go ahead and share an inside look at my brand design process so that, if you’re curious, you’ll know everything you need!

I’ll also be sharing my web design process in a future blog post, so keep an eye out for that!

Step 1: Client Homework

The first thing that always happens when I book in a new brand design client is to send them away with a bit of homework.

I know, I know. Homework sounds dreadfully boring. But I promise, it’s not!

The first thing you’ll do is fill out a short questionnaire about your blog and business–what your hopes and dreams for its future are, what sort of design style you’re looking for–all that sort of stuff.

Then, the super fun part: Pinterest! I have every single client spend at least half an hour (though no points off if you spend more) going through Pinterest and pinning any and all design inspiration that they get to a secret Pinterest board that we share.

I use that Pinterest board to get an even better idea of the vibe and style that you like and want for your brand!

Here’s a little peak at what one of these Pinterest inspiration boards looks like:

Step 2: Moodboard

Once you’ve finished up your client homework, it’s time for me to take the reins!

The very first thing that I do is go through the design questionnaire and secret Pinterest board to get an idea of the design style you want, as well as the vibe that will work best for your blog or business.

From there, I put together a simple mood board that encapsulates all of that. And if you love the vibe, too, then we keep going!

pink caddy travelogue moodboard
The moodboard I put together for one of my clients, Pink Caddy Travelogue.

If there’s one or two things that are a little bit off, then each step in my design process includes 3 revision rounds, so we can work together to make the moodboard absolutely perfect before moving on.

I then keep the moodboard up on my computer during the whole design process, so that I can make sure everything I design fits the vibe that we’re going for!

Step 3: Black & White Logo Concepts

With the moodboard done and dusted, it’s on to one of the most exciting parts: beginning to design the logo.

Each of my design packages includes 3 black and white logo concepts, which is the first thing that I present to any brand design client after the mood board.

I create 3 different logo options to choose from, and show them to you in black and white so that we can focus on the form first before adding color.

logo concepts for bright lights of america
The three black and white logo concepts I presented to my client, Bright Lights of America.

From the 3 logo concepts, you’ll choose your favorite one, and then we’ll work at tweaking things like the font or exact positioning until it’s perfect!

Step 4: Basic Color Palette & Final Logo

Once the chosen black and white logo has been perfected, the last part of the design process involves putting together a basic color palette, usually with just 2-3 colors, that will be used in the logo.

Then, I add those colors to the logo to create the final logo version!

Again, there are 3 revision rounds included in every step along the way, so for this step we can work to get the colors just right before moving on.

The final color logo for Bright Lights of America

Step 5: Color Palette

Since I’ve already designed a basic color palette for the logo, the next thing to do is to fill it out with a complete color palette, full of light and dark colors so that it’s super versatile.

Usually, the logo colors will also be the main brand color, and the rest of the color palette will be complimentary colors that can be used for things like backgrounds, body text, etc.

The color palette for Natural Hormone Healing

Step 6: Brand Style Board

Finally, it’s time for everything to come together! With the logo and color palette done, I use them to fill out the brand and create alternative logos, a favicon, graphic elements, and patterns and textures for your new brand.

I then present it all in a neat little brand style board, like this:

The branding style board for Bright Lights of America, an expat life and travel blog.
The final brand style board for Bright Lights of America

Step 7: Collateral

The last step of my branding process is to design a few different collateral pieces such as Pinterest templates and business cards using the new brand colors, fonts, and everything else.

These collateral pieces really tie everything together, and it’s so much fun to see the new brand put into use!

A Pinterest template for Pink Caddy Travelogue
Business Cards for Bright Lights of America

And that’s it for my branding design process! If you have any questions, don’t be afraid to contact me and ask! I’d absolutely LOVE to hop on a (free) discovery call and see if we’re a good fit to work together 🙂

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If you're curious what the process of working with a brand designer looks like, then you need to read this post for an inside look at my brand design process, including logo design, color palette design, and more for businesses and blogs. #branding #blogging


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