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How to Define Your Blog's Ideal Reader - Yonder Design Co

When it comes to branding your blog, defining your ideal reader is one of the most helpful brand components you can create.

Have you ever felt like you were totally stuck with coming up with blog content?

Or maybe you know what to write but you can’t find anyone to read it.

Well, that’s where an ideal reader comes in.

In this post, I’ll be breaking down everything you need to know about creating an ideal reader for your blog–including what it is, why you need one, and how to get started with creating one. I’ve also created a handy-dandy workbook which you can download to help you out!

What is an ideal reader?

a book open on a coffee table

An ideal ready is basically just my term for ideal customer–but blog-focused! The concept of an ideal customer has been around a long time–but it’s often something only really marketing-focused businesses think about. As a blogger, that’s probably not your first concern–especially if you’re not selling any products yet.

So instead, you should come up with an ideal reader.

Your ideal reader is one specific person who is just the perfect fit for the content that you’re putting out there on your blog.

She’s the person who, when she lands on your blog, is going to say, “this is exactly what I’ve always needed”. She’ll become your biggest fan, read everything you write, buy any products you might put out there, and like all of your Instagram posts. And that’s really, really powerful kind of person have on your side.

Why do you need an ideal reader?

You need an ideal reader for one simple reason: when you talk to everyone, you talk to no one.

You’ve definitely heard this before, and it’s definitely true.

When you’re talking to everyone, you’re talking in such vague generalities that no one is going to get anything out of it, and they’re certainly not going to become loyal readers who come back to your site again and again.

But when you have someone specific that you’re talking to, and you start talking about more specific things, that person is going to be really impacted by what you write and become a loyal reader.

How to Create Your Ideal Reader

a woman (your ideal reader!) sitting on a couch reading a book and holding a mug

Creating your ideal reader is a pretty easy process–all you really need to do is ask yourself a few simple questions.

1. Who is she?

The first thing you want to do is get some basics down. Having these basics set up will allow you to really get a picture in your head of who exactly your person is. Ask yourself the following questions for this:

  • What’s her name?
  • How old is she?
  • Where does she live?
  • What does she do for a living?
  • What’s her education level?
  • What are her hobbies and interests?

2. Dig Deeper

Once you have the basics, you can go ahead and dig deeper. Think about things like…

  • What are her biggest goals?
  • What does she value?
  • What are her biggest fears?
  • What isn’t she seeing that’s keeping her from her goals?
  • What might life look like when she reaches her goals?

Asking yourself these questions will really let yourself dig deep into her mind so you can better understand how to write content that will help her.

Once you’ve answered these questions, you have the start of a pretty detailed ideal reader profile! Keep this person in mind whenever you’re coming up with new content and you’re sure to find success.

Pro Tip

If you’re having trouble fleshing out your ideal reader, think about yourself a few years ago.

A lot of times for bloggers your ideal reader is a person who is exactly where you were a few years ago, and you can help them with the content you’re putting out on your blog because you’ve reached the place that they want to be.

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Not sure how to find an audience for your blog? Here's where to start: define your ideal reader. In this post, you'll learn what an ideal reader is, why you need one, and how to create your ideal reader/ideal customer profile for your blog.

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