Look here for past project descriptions and all my best branding and design tips.
Designing a brand mood board is the first step I take with all of my design projects because it helps me establish the visual mood of a brand before diving in to create visual branding or a website. It also ensures that my client and I are on the same page first...Read More
One of the most common things I see across the web is a failure to keep websites branded–and I cringe a little bit every time. The thing is, even if a business has beautiful branding they often forget to carry it over to their website. It’s like people think once...Read More
If you’re starting a business, chances are you know you need to have a website. In today’s world, it’s practically impossible to get by without one. But when it comes to choosing where to actually host and build that website, you’re probably completely overwhelmed...Read More
When I first started Yonder Design Co, coming up with a mission statement was the biggest pain point of the whole process. I knew that I wanted it to communicate my goals and beliefs (duh), but I was totally stuck on how to actually do that in just a few sentences....Read More
Over the past few weeks, I’ve talked a lot about the visual components of branding. I’ve written a post on what a cohesive brand identity is and why you need it as well as one listing out the 8 essential visual elements every brand needs. But behind all of that...Read More
Last week, I wrote a blog post all about why it’s super important to have a brand, not just a logo. Of course, knowing that you need a brand and actually knowing how to craft a great one are two totally separate things. That’s why this week I’ll be...Read More
If you’re starting a new business, you probably already know that you’re going to need a logo. It’s one of the first things every business owner should invest in. But what if I told you that having just a logo isn’t going to cut it? That if you really want to...Read More